March 11, 2020

Crafting a Better Social Media Presence, with Julia Campbell

Episode 18:

Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions.

Based in Boston, Julia is a global authority on digital storytelling, with happy clients spanning the globe from Moscow to San Francisco. She has provided workshops and training to Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook. Julia is a frequent contributor to Nonprofit Tech for Good, Social Media Today, Maximize Social Business, Elevation Web, Network for Good, Wild Apricot, and others.

Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling and social media at www.jcsocialmarketing.com/blog.

What you’ll learn about in this episode:

  • How Julia initially got involved in working for nonprofit organizations through an early interest in activism and changing the world
  • How Julia’s time working at a domestic violence shelter taught her that building trust and credibility before making big changes is key
  • Why Julia developed her easy to follow three-step framework for her book “How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days”
  • How under Julia’s framework, the first 30 days of the process is focused on clarifying an organization’s goals and creating a blueprint for content creation
  • Why the next 30 days is focused on captivating an audience by creating attention-grabbing, relevant content
  • Why it can be better to focus on just a few content channels and platforms rather than spreading yourself too thin
  • How the final 30 days is about cultivating your community with periodic campaigns and constant interactions and sharing of valuable content
  • Julia offers examples of campaigns designed to inspire certain feelings like hope or anger in an audience before calling them to action
  • Why a consistent posting cadence is a key to getting social media platform algorithms to recognize and promote your content
  • Why you should be analyzing your success and failure so that you can learn what is working and tailor your content to trends

Additional resources: